Your customers no longer
just search. They ask.
Since 24 August 2026, ChatGPT has been showing ads in Germany too. You cannot book them freely yet — access currently runs through OpenAI and a handful of partners. We get you ready now and tell you the moment you can start.
What is actually true
right now.
Ads in Germany
Running since 24 Aug 2026 — together with 30 further European countries.
Who sees them
Signed-in adults on the free tier and the Go plan. Plus, Pro, Business, Enterprise and Edu stay ad-free.
What they look like
Below the answer, labelled “sponsored”. They have no influence on the answer itself.
Freely bookable by companies
Not yet. In Europe, access runs through OpenAI’s ads team and selected partners. Self-service has been announced.
Personalised advertising requires explicit consent; health and politics stay ad-free, and chat content is not passed to advertisers. Sources (status 31 Aug 2026): borncity · BDZV. We update this page whenever the situation changes.
Search is turning
into conversation.
Before
your customer typed three words into a search box and worked through the result list:
winter tyres CUPRA FrankfurtToday
they describe their situation in a full sentence — and expect a finished recommendation:
Which winter tyres fit my CUPRA and where can I have them fitted in Frankfurt?Three words become twenty — and a list of links becomes a recommendation. Entirely new touchpoints appear between the question, the recommendation and the buying decision. Keyword marketing turns into intent marketing: no longer what someone is searching for, but what they are trying to achieve.
“Which all-season tyre fits my car and where can I have it fitted nearby?”
“Which machine suits narrow construction sites and which dealer offers service in my region?”
“Which payroll software suits a company with 800 employees?”
What we can already
do for you.
These three building blocks decide later whether a campaign works — and they pay off today, no matter when ad access opens.
GEO & AI visibility
Does ChatGPT understand what your company does — and name it? We check your brand, services, competitors, the purchase-relevant customer questions and the technical groundwork. This is our core discipline.
Preparing campaigns
We work out in which conversational situations your offer is relevant, and build campaign structure, audiences and the ad and creative concept from that. Ready in the drawer instead of improvised on day one.
Conversion & tracking
Visibility alone is not enough: landing pages that match the question, clean forms and lead processes, analytics, conversion tracking and CRM integration. The part where most campaigns fail.
Pilot first,
then scale.
Pilot
No big budget to start with. A clearly bounded test for selected products, regions or audiences — with one question: which conversational situations produce qualified enquiries? After the pilot, data decides, not assumptions.
Scale
What works gets expanded and connected to what you already run: Google Ads, SEO, social, LinkedIn, content and marketing automation. One channel becomes a coherent model for classic and AI search.
What may a new customer cost?
We do not promise results nobody can prove yet. Instead we build your own business case with you: media budget → qualified clicks → visitors → leads → deals → customer value. That single figure tells you what a test may cost and when scaling starts to pay.
We will tell you
when it starts.
Add yourself without obligation. You will hear from us as soon as ChatGPT Ads become freely bookable for companies like yours — and you get a first assessment of your website beforehand. There is no cost.
Thank you — you are on the list.
You will hear from us as soon as ChatGPT Ads become freely bookable. The first assessment of your website follows within two working days.
Answered briefly.
What are ChatGPT Ads?
Ads that appear below a ChatGPT answer and are labelled “sponsored”. They have no influence on the answer itself. They are shown to signed-in adults on the free tier and the Go plan; Plus, Pro, Business, Enterprise and Edu stay ad-free.
Are ChatGPT Ads already running in Germany?
Yes. Since 24 August 2026, ads have been shown in Germany too, together with 30 further European countries. Personalised advertising requires explicit consent; health and politics stay ad-free.
Can my company book them already?
Usually not freely. In Europe, ad access currently runs through OpenAI’s ads team and selected agency and technology partners. Self-service access has been announced but is not generally open. We check which route is possible for you and get in touch as soon as free booking is available.
So what can be done today?
The groundwork that decides success later: check how AI systems perceive your company today, work out the purchase-relevant customer questions, build matching landing pages and set up conversion tracking properly. That takes effect on your AI visibility immediately — and makes sure a later campaign launch does not burn budget. More on GEO →
How large should the media budget be?
That depends on audience, market, region and goal. We do not quote flat rates; we define a pilot budget only after a potential analysis — starting from the question of what a new customer may cost your company.
Can existing landing pages be used?
Often yes, but they need checking. Someone arriving from a conversation with an AI expects an answer to their question — not a product overview. Pages built for Google clicks frequently lose these visitors in the first few seconds.
Do ChatGPT Ads replace Google Ads?
No. Research behaviour is splitting across both routes: some questions start in a conversation with an AI, others still in classic search. The combination is what gets interesting — the same audience, two different moments.
* Advertising in ChatGPT has been shown in Germany since 24 August 2026. Booking ads is currently not freely possible for companies in Europe; access runs through OpenAI’s ads team and selected agency and technology partners, and self-service access has been announced. INSIDE AI is not a contractual partner of OpenAI and cannot guarantee ad access. All statements based on publicly available sources, status 31 Aug 2026.